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How to Upgrade to Google Analytics 4


In October 2020 Google launched Google Analytics 4, the lengthy awaited apply up to Universal Analytics. For the ones of you who’re recently monitoring their knowledge with Universal Analytics the duty of transitioning to Google Analytics 4 may also be daunting. As we transitioned our purchasers to GA4 we picked up on some issues that made the method move smoother, and allowed us to proceed to get entry to our knowledge from Universal Analytics transferring ahead. We hope this information is helping you’re making the transition, and proceed to expertly track your knowledge to support what you are promoting! 

Should I Upgrade to Google Analytics 4?

Since its free up in overdue October, GA4 has generated a large number of buzz, each sure and detrimental. Interface and verbiage adjustments have intimidated customers, and the worry of misplaced knowledge has discouraged many from taking the plunge. We are right here to ease your thoughts, and stroll you via how you’ll benefit from one of the cool new options introduced in GA4 whilst nonetheless holding and keeping up your knowledge from Universal Analytics. 

Things to Consider 

GA4 has some nice new options that may build up the quantity of helpful knowledge you’ve gotten get entry to to, however there are a few things to believe sooner than you’re taking the plunge. 

Limited E-Commerce Support

At its release in October GA4 didn’t fortify Ecommerce in any capability. In December Google unveiled workaround codes and processes to fortify minimum ecommerce statistics via GA4 and Google Tag Manager. Implementing those occasions will permit you to quantify your hottest merchandise and spot how they’re affecting your gross sales. That being mentioned, imposing those occasions calls for a operating wisdom of code, so it’s possible you’ll want to achieve out to a qualified web developer to easily put into effect. 

How to Upgrade to Google Analytics 4

For the sake of this weblog put up we’re assuming that you’re already tracking your website the usage of Universal Analytics, if you want lend a hand getting your website arrange with Google Analytics for the primary time, take a look at (*4*).

When you improve to Google Analytics 4 you aren’t dropping your Universal Analytics knowledge, you might be in truth developing a completely new assets, so your current Universal Analytics assets and it’s knowledge will stay intact. We have defined the stairs to create a Google Analytics 4 Property beneath. 

1. In your Universal Analytics assets click on admin. 

2. Make certain you’ve gotten the account and assets decided on which can be recently accumulating knowledge the usage of Universal Analytics. (If you handiest have one account it’ll already be decided on.)

3. In the Property column click on “GA4 Setup Assistant.” Don’t fear, this won’t have an effect on your Universal Analytics account in any respect. 

4. Depending on which tags your website makes use of, you’ll both have the opportunity to permit knowledge assortment the usage of your current pages, or upload the tag your self. We suggest consulting a internet developer to lend a hand with tag set up.

5. Click “Create Property.” Analytics will now create your new GA4 assets, copying over fundamental knowledge out of your Universal Analytics assets. Once this procedure is done you’ll see the message, “You have successfully connected your properties.” Note, it’s going to absorb to half-hour for knowledge to start populating your GA4 assets. 

6. As we said in step 4, if you’re the usage of a site builder like Squarespace or Wix, or in case your site is tagged with analytics.js, the GA4 setup assistant may now not use the tagging you had arrange on your Universal Analytics assets. In order to see knowledge on your new GA4 assets you’ll want to manually upload the Analytics tag your self the usage of Google Tag Manager, including it to your site CMS, or including the code at once to internet pages you desire to to monitor. If you aren’t comfy doing this by yourself test the educational weblog we wrote right here, or contact us and one in all our professional builders will stroll you throughout the procedure. 

Integrating Your GA4 and Universal Analytics Properties with Data Studio

Now that you’ve got arrange your new GA4 assets, it’s time to combine your Analytics houses with Google Data Studio. GA4 recently does now not fortify yr over yr knowledge, so to handle knowledge integrity it’s important to proceed operating each Universal Analytics and GA4 via Data Studio. Follow the stairs beneath to combine each houses to make sure you handle get entry to to your whole knowledge! 



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